Recent Freelance Work
Recent Freelance Work
County Sheriff Campaign
Created and maintained an online hub for a local sheriff’s campaign from the logo to the site architecture and everything thereafter.
This site includes several custom graphics and is a grand example of organizing overwhelming content into an accessible and digestible form.
Traveling Hair & Makeup Artist
Redesigned and restructured a site to modernize and optimize the overall user experience, smooth out the client intake flow, and provide more upfront information for site visitors.
This site carefully balances a highly visual audience with a predominantly mobile device split.
Case Studies
Case Studies
“How Chicago Booth Increased Their Info Request Rates by 46%”
As this is a university, there is a substantial amount of bureaucracy involved with landing page content as well as any and all A/B testing on landing pages. A department outside of our direct point of contact requested to add fields to an already substantial form.
I used this initiative to compromise into a test in which we added the fields to the form but also broke the form into multiple steps. This case study was a golden goose illustrating the foot-in-the-door technique.
Full case study was published on PPC Hero and eliminated when Brainlabs acquired Hanapin Marketing.
“How We Increased A Company’s Demo Request Rates 170%”
Varonis had too many conversion paths providing alternate routes away from the one desired conversion. The site also had no clear desired path for visitors to take (it was a free for all of wandering).
We ran several rounds of qualitative and quantitative research to determine what visitors were doing on and after the Homepage and tied it to correlating motivational context. We then tested aligned higher-funnel messaging and landing experiences with great success; seamlessly beautiful experience of visitor and business end goal alignment.
Full case study was published on PPC Hero and eliminated when Brainlabs acquired Hanapin Marketing.