Kate Wilcox

By day, I’m optimizing CRO programs and turning browsers into believers fueled, of course, by a never-ending cup of coffee.

By night (or weekend), I’m chasing peaks, coaching gymnastics, bingeing documentaries like it’s a sport, casting spells in World of Warcraft, or wandering wherever nature leads. Sometimes that means saddling up for a rodeo, chasing cows, or leaning into the western way of life.

And let’s be honest, every good adventure ends the same way: an In-N-Out double-double, animal style.

But when I’m behind the keyboard…

I don’t run tests. I build the systems that make finding wins faster, easier, and repeatable.

As a Senior Manager of Conversion Rate Optimization at dentsu US, I specialize in turning scattered testing efforts into high-velocity experimentation engines layering in AI, structured frameworks, and operational rigor to scale impact.

At my core, I’m a builder — of programs, frameworks, and momentum. I bring a visual, user-first lens paired with the systems thinking needed to run CRO like a true growth function.

Whether it’s designing experimentation workflows, uncovering insights that actually matter, or redefining how CRO and AI work together, I focus on what drives results—and cut everything that doesn’t.