Conversion Optimizer

KATE WILCOX

If life just got a little bit harder,

it probably means you just leveled up.

Experience

DENTSU MEDIA US

Senior Manager - CRO

September 2020 - Present

Developed data-driven conversion testing strategies based on qualitative and quantitative analyses.
Increased growth for clients through compelling data-driven insights, test-and-learn methodology, and rapid execution.
Created processes and onboarded new platforms that increased internal and external team efficiencies, communication channels, reporting, and documentation.
Collaborated with clients and internal teams, such as analytics, account, media, engineering, and creative to improve digital campaigns and user journeys.

CXL AGENCY

Senior Conversion Strategist

August 2019 - October 2019

Conversion Optimization Analyst

February 2018 - August 2019

Managed conversion rate research, user research, and optimization testing programs for Fortune 500 brands employing both qualitative and quantitative methodologies.
Composed internal protocol documents and created client-facing, designed templates for key processes in the research and testing management flow.
Optimized user research methodologies and deliverables creating templates and defining data analyses approaches.
Translated complex data sets into actionable insights and clearly communicated these insights to client-facing teams; including the C-suite level.

HANAPIN MARKETING

CRO Manager

January 2017 - February 2018

Developed a CRO program framework to clearly illustrate and guide our process to integrate user experience analysis with testing on a consistent basis.
Implemented multiple metrics in order to accurately monitor the performance and impact of the CRO program.
Authored numerous blog articles regarding conversion rate optimization for PPC Hero that are directly applicable and relevant to PPC as well as marketing and advertising as a whole.

CRO Coordinator

March 2016 - January 2017

Guided and negotiated a platform transition for approximately 20 clients with varying sizes of accounts and complexity. I evaluated several platforms for viability and long-term benefit, prepared a transition plan specific to each client and our program on a broad scale, and carried out the execution of this transition plan with adaptability and problem solving.
Conducted numerous user testing sessions that have led to key learnings which have not only fueled testing cycles, but also enabled my team and I to glean more insights into our clients’ users and their needs, desires, and expectations.
Conducted A/B, split, and multivariate testing using an experimental structure including formulating hypotheses, monitoring the test for appropriate sample size and goal measurement, and concluding the test based on the statistical significance and context surrounding multiple variables.
Provided recommendations in site design, functionality, or structure that were influenced by diverse modes of data analysis along with the testing cycle.

Digital Marketing Production Associate

January 2016 - March 2016

Actively engaged in rigorous training while learning and utilizing foundational principles and strategies of PPC marketing.

Platform Experience

Adobe Analytics

Adobe Target

Airtable

Balsamiq

Basecamp

Contentsquare

CrazyEgg

Figma

Google Ads

Google Analytics

Google Drive Suite

Google Optimize

Hotjar

Instapage

Lucky Orange

Monday

Monetate

Optimizely

SPSS

Unbounce

UsabilityHub

Userlytics

UserTesting

Trello

Try My UI

Typeform

VWO

StrengthsFinder

Top Strengths

Maximizer

Individualization

Empathy

Activator

Command

MBTI

(Myers Briggs Type Indicator)

ISTJ

DISC

(Dominance, Influence, Steadiness, & Compliance)

Education

Purdue University

B.S. PSYCHOLOGY

Focus: Cognition & Perception

Minor: Sociology

Graduated May 2015

Certifications

Current

Contentsquare Expert

CXL Optimizer

Optimizely Experimentation Stratgeist